Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. - 3rd ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xviii, 414 p. : ill. ; 26 cm.

Includes bibliographical references and indexes.

9780078028816 0078028817


Marketing research.

HF5415.2 / .E894 2013

658.83