Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.]. - 3rd ed. - New York, NY : McGraw-Hill/Irwin, c2013. - xviii, 414 p. : ill. ; 26 cm. Includes bibliographical references and indexes. ISBN: 9780078028816 0078028817 Subjects--Topical Terms: Marketing research. LC Class. No.: HF5415.2 / .E894 2013 Dewey Class. No.: 658.83