TY  - BOOK
AU  - McDaniel,Carl
AU  - Gates,Roger
TI  - Marketing research
SN  - 9788126529353
U1  - 658.83 23
PY  - 2010///
CY  - Hoboken, NJ
PB  - Wiley
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -