Kotler, Philip <br/><br/>
Marketing 4.0 :  moving from traditional to digital / 
 Marketing four point zero 
Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. 
 - Hoboken, New Jersey :   Wiley,  2017. 
 - xix, 184 pages ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8