Kotler, Philip. <br/><br/>
Marketing 3.0 :  from products to customers to the human spirit / 
Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. 
 - Hoboken, N.J. :  Wiley,  c2010. 
 - xv, 188 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788126526192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8