Johnson, Nick, <br/><br/>
The future of marketing :  strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / 
 Strategies from eighteen leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer 
Nick Johnson. 
 - Old Tappan, New Jersey :   Pearson Education, Inc.,  2015. 
 - x, 257 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780134084503 0134084500 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.<br/>Marketing--Case studies.<br/>Branding (Marketing)--Case studies.<br/>Branding (Marketing)<br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8