TY  - BOOK
AU  - Xavier, M. J. 
TI  - Strategic marketing: : a guide for developing sustainable competitive advantage/ 
SN  - 8170367875
U1  - 658.8 
PY  - 1999///
CY  - New Delhi
PB  - Response Books
KW  - Marketing.
N1  - Includes bibliography and index
ER  -