Smith, Jeanette,

Entrepreneur magazine : guide to integrated marketing / Jeanette Smith. - New York : John Wiley, c1996. - xii, 277 p. : ill. ; 24 cm. - Entrepreneur magazine small business series .

Includes index.



0471155179

96000530


Advertising media planning--Handbooks, manuals, etc.
Direct marketing--Handbooks, manuals, etc.

HF5826.5 / .S64 1996

658.84/ S642e