Entrepreneur magazine : guide to integrated marketing /
Jeanette Smith.
- New York : John Wiley, c1996.
- xii, 277 p. : ill. ; 24 cm.
- Entrepreneur magazine small business series .
Includes index.
0471155179
96000530
Advertising media planning--Handbooks, manuals, etc. Direct marketing--Handbooks, manuals, etc.