Govoni, Norman A. P. <br/><br/>
Promotional management /  
Norman A. P. Govoni, Robert J. Eng, Morton Galper 
 - New Delhi :  Prentice-Hall  1986 
 - xiii, 578 pages ;   24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780137310197 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Marketing<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.82/ G721p