TY  - BOOK
AU  - Govoni,Norman A.P.
AU  - Eng,Robert J.
AU  - Galper,Morton
TI  - Promotional management / 
SN  - 9780137310197
U1  - 658.82/ G721p 23
PY  - 1986///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Sales promotion
KW  - Marketing
KW  - Advertising
N1  - Includes bibliographical references and index; ETE, EEE
ER  -