TY  - BOOK
AU  - Perreault,William D.
TI  - Essentials of Marketing: A global-Managerial Approach / 
SN  - 0072935898
AV  - HF5415 .M378 2006
U1  - 658.8/ P454e 22
PY  - 2006///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and indexes; BBA, BRE
ER  -