Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra. 
 - 6th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2011 
 - xxviii, 947 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>9788131731819 0130337161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.83/ M249m