Malhotra, Naresh K. <br/><br/>
Marketing Research :  An Applied Orientation / 
Naresh K. Malhotra and Satyabhusan Dash 
 - 7th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  2022 
 - xxxiii, 955 p.  :  ill., figs., tables ;  27 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789353433291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>658.83/ M218m