Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan, Gaitarn Dutta 
 - 8th ed. 
 - New Delhi :  Pearson Education,  2019. 
 - xxviii, 476 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780273768685 97898432584327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.848/ K262g