TY  - BOOK
AU  - Keegan,Warren J.
AU  - Dutta,Gaitarn
TI  - Global marketing management
SN  - 9780273768685
U1  - 658.848/ K262g 22
PY  - 2019///
CY  - New Delhi
PB  - Pearson Education
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index; BBA, BRE
ER  -