Schiffman, Leon G. <br/><br/>
Consumer behavior /  
Leon G. Schiffman,  Joseph Wisenblit and S. Ramesh Kumar 
 - 12th ed. 
 - New Delhi :  Pearson,  2022 
 - xxx, 670 pages :  illustrations ;  26 cm. 
<br/><br/> Revised edition. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789353069834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>1. Consumer behavior.<br/>2. Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342/ S329c