Kotler, Philip <br/><br/>
Marketing Management / 
Philip Kotler and Kevin Lane Keller 
 - 15th ed. 
 - New York :  Pearson,   2016.  
 - xxvi, 756 pages,57 variously numbered pages :  color illustrations ;  29 cm. 
<br/><br/><label>ISBN: </label>9781292092621 1292092629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8/ K874m