Trust Agents : using the web to build influence, improve reputation, and earn trust /
Chris Brogan, Julien Smith.
- 10th ed.
- Hoboken, New Jersey : John Wiley & Sons, 2020.
- xiii, 322 p. : ill., figs., tables ; 23 cm.
Includes index.
Trust, Social Capital, and Media -- Make Your Own Game -- One of Us -- The Archimedes Effect -- Agent Zero -- Human Artist -- Build an Army -- The Trust Agent -- What's Next.
9781119665960
2020021833
Internet marketing. Online social networks--Economic aspects. Social media--Economic aspects.