Brogan, Chris,

Trust Agents : using the web to build influence, improve reputation, and earn trust / Chris Brogan, Julien Smith. - 10th ed. - Hoboken, New Jersey : John Wiley & Sons, 2020. - xiii, 322 p. : ill., figs., tables ; 23 cm.

Includes index.

Trust, Social Capital, and Media -- Make Your Own Game -- One of Us -- The Archimedes Effect -- Agent Zero -- Human Artist -- Build an Army -- The Trust Agent -- What's Next.

9781119665960

2020021833


Internet marketing.
Online social networks--Economic aspects.
Social media--Economic aspects.

659.20285/ B866t