Pickton, David <br/><br/>
Integrated marketing communications /  
David Pickton, Amanda Broderick 
 - 2nd ed. 
 - New York ;  Prentice Hall :  2005 
 - xxii, 761 pages, 16 unnumbered pages of plates :   illustrations (some color) ;   25 cm. 
<br/><br/><label>ISBN: </label>0273676458 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Public relations<br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.802/ P594i