Narayanan, Arvind, <br/><br/>
Integrated marketing communications /  
Kirti Dutta 
 - New Delhi :  Oxford university press,  2016. 
 - xix, 469 pages :  Illustrations,  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction to cryptography and cryptocurrencies -- How Bitcoin achieves decentralization -- Mechanics of Bitcoin -- How to store and use Bitcoins -- Bitcoin mining -- Bitcoin and anonymity -- Community, politics, and regulation -- Alternative mining puzzles -- Bitcoin as a platform -- Altcoins and the cryptocurrency ecosystem -- Decentralized institutions: the future of Bitcoin? -- Conclusion. 
<br/><br/><label>ISBN: </label>978019946852 0199964855 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.802/ D979i