TY  - BOOK
AU  - Narayanan,Arvind
TI  -  Integrated marketing communications / 
SN  - 978019946852
U1  - 658.802/ D979i 23
PY  - 2016///
CY  - New Delhi
PB  - Oxford university press
KW  - Communication in marketing
N1  - Includes bibliographical references and index; Introduction to cryptography and cryptocurrencies -- How Bitcoin achieves decentralization -- Mechanics of Bitcoin -- How to store and use Bitcoins -- Bitcoin mining -- Bitcoin and anonymity -- Community, politics, and regulation -- Alternative mining puzzles -- Bitcoin as a platform -- Altcoins and the cryptocurrency ecosystem -- Decentralized institutions: the future of Bitcoin? -- Conclusion
ER  -