Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller, Alexander Chernev 
 - 16th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2022. 
 - 605 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781292405194 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing -- Asia.
<br/><br/><label>Dewey Class. No.: </label>658.8/ K874m