TY  - BOOK
AU  - Klimchuk,Marianne Rosner
AU  - Krasovec,Sandra A.
TI  - Packaging design: successful product branding from concept to shelf 
SN  - 9781118358542 (epub)
U1  - 658.564/ K652p 23
PY  - 2012///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Packaging
KW  - Design
N1  - Includes bibliographical references and index; ESDM
ER  -