TY  - BOOK
AU  - Stanton,William J.
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
TI  - Fundamentals of marketing / 
SN  - 0074714368
AV  - HF5415 .S745 1994
U1  - 658.8/ S784f 20
PY  - 1994///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes; BBA, BRE
ER  -