O`guinn, Thomas C. Advertising & integrated brand promotion / Thomas C. O`guinn, Chris T. Allen & Richard J. Semenik, - 4th ed. - Thomson South-Western : New Delhi, c2006. - xlviii, 781 p. : ill. ; 28 cm. ISBN: 0538473320 8131501582 Subjects--Topical Terms: Advertising Dewey Class. No.: 659.122/ G964a