TY  - BOOK
AU  - O`guinn,Thomas C.
TI  - Advertising & integrated brand promotion
SN  - 0538473320
U1  - 659.122/ G964a 
PY  - 2006///
CY  - Thomson South-Western
PB  - New Delhi
KW  - Advertising
N1  - BBA, BRE
ER  -