Belch, George E. <br/><br/>
Advertising and promotion:  an integrated marketing communications perspective / 
George E. Belch  Michael A. Belch. 
 - 5th ed. 
 - Boston, Mass :  Irwin/McGraw-Hill,  c2001. 
 - xx, 795, GL13, EN22, CR3, IN19 p.  ol. ill. ;, 29 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0072314451 
<br/><br/><label>LCCN: </label>00040688 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 2001 
<br/><br/><label>Dewey Class. No.: </label>659.1/B426a