Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective /  
George E. Belch  Michael A. Belch. 
 - 6th ed. 
 - Boston :  McGraw-Hill,   c2004. 
 - xxvi, 779, [67] p.  col. ill. ;  28 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0072536764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 2004 
<br/><br/><label>Dewey Class. No.: </label>659.1/ B426a