TY  - BOOK
AU  - Belch,George E.
TI  - Advertising and promotion: an integrated marketing communications perspective / 
SN  - 0072536764
AV  - HF5823 .B387 2004
U1  - 659.1/ B426a 21
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill, 
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
N1  - BBA, BRE
ER  -