Keegan, Warren J. <br/><br/>
Global marketing management / 
Warren J. Keegan. 
 - 7th ed. 
 - New Delhi :  Pearson Education,  c2002. 
 - 643 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0130332712 8178085860 
<br/><br/><label>LCCN: </label>2001016317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF1416  / .K44 2002 
<br/><br/><label>Dewey Class. No.: </label>658.848/ K262g