TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global marketing management
SN  - 0130332712
AV  - HF1416 .K44 2002
U1  - 658.848/ K262g 22
PY  - 2002///
CY  - New Delhi
PB  - Pearson Education
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index; BBA, BRE
ER  -