Johansson, Johny K. <br/><br/>
Global marketing :   foreign entry local marketing & global management / 
Johny K. Johansson, 
 - 4th ed. 
 - New York :  Magraw-Hill,  c2006. 
 - xvi, 647 p. :  cols. ill. ;  26 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0071244549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global marketing
<br/><br/><label>Dewey Class. No.: </label>658.848/ J651g