TY  - BOOK
AU  - Stafford,Marla R.
AU  - Faber,Ronald J.
TI  - Advertising, promotion, and new media
SN  - 0765613158 (cloth : alk. paper)
AV  - HF6146.I58 A39 2005
U1  - 659.1/ A24 22
PY  - 2005///
CY  - Armonk, NY.
PB  - M.E. Sharpe
KW  - Internet advertising
KW  - Advertising
KW  - Interactive multimedia
KW  - Interactive marketing
N1  - Includes bibliographical references and index; BBA, BRE
UR  - http://www.loc.gov/catdir/toc/ecip0415/2004004069.html
ER  -