Wells, William,  1926- <br/><br/>
Advertising :  principles & practice /  
William Wells, John Burnett, Sandra Morarity. 
 - 5th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  2000. 
 - xviii, 562 p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0130835714 8120321278 
<br/><br/><label>LCCN: </label>99056644  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1/ W447a