Idea marketing:  a primer / 
Ed.  Nasreen Taher, 
 - 1st ed. 
 - India :  ICFAI Books,  c2006. 
 - v, 172 p. :  ill. ;  23 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>8131401529 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8I19/ I19