TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion and marketing communications / 
SN  - 0131405462
AV  - HF5415.123 .C58 2004
U1  - 659.1/ C648i 21
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Communication in marketing
KW  - Advertising
N1  - Includes bibliographical references and indexes; BBA, BRE
ER  -