Cateora, Philip R.

International Marketing / Philip R. Cateora, John L. Graham and Prashant Salwan - 13th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007. - xxxii, 702 p. : col. ill., col. maps ; 29 cm.

Includes index.



9780071105941 0071105948

2005057682


Export marketing.
International business enterprises.

HF1416 / .C375 2007

658.848/ C357i