International Marketing /
Philip R. Cateora, John L. Graham and Prashant Salwan
- 13th ed.
- Boston, Mass. : McGraw-Hill/Irwin, c2007.
- xxxii, 702 p. : col. ill., col. maps ; 29 cm.
Includes index.
9780071105941 0071105948
2005057682
Export marketing. International business enterprises.