Jaffe, Joseph, <br/><br/>
Life after the 30-second spot :  energize your brand with a bold mix of alternatives to traditional advertising / 
Joseph Jaffe. 
 - Hoboken, N.J. :  John Wiley & Sons,  c2005. 
 - xix, 284 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0471718378 (cloth) 
<br/><br/><label>LCCN: </label>2005000050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Customer relations.<br/>Target marketing.<br/>Advertising--Technological innovations.<br/>Interactive marketing.
<br/><br/><label>Subjects--Index Terms: </label>Non-traditional advertising. 
<br/><br/><label>LC Class. No.: </label>HF5822  / .J33 2005 
<br/><br/><label>Dewey Class. No.: </label>659.1/ J232l