TY  - BOOK
AU  - Jaffe,Joseph
TI  - Life after the 30-second spot: energize your brand with a bold mix of alternatives to traditional advertising 
SN  - 0471718378 (cloth)
AV  - HF5822 .J33 2005
U1  - 659.1/ J232l 22
PY  - 2005///
CY  - Hoboken, N.J.
PB  - John Wiley & Sons
KW  - Advertising
KW  - Psychological aspects
KW  - Customer relations
KW  - Target marketing
KW  - Technological innovations
KW  - Interactive marketing
KW  - Non-traditional advertising
N1  - Includes bibliographical references and index; BBA, BRE
UR  - http://www.loc.gov/catdir/toc/ecip055/2005000050.html
UR  - http://www.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
ER  -