Kotler, Philip.

Marketing for hospitality and tourism / This edition is manufactured in India and is authorized for sale only in India, Bangladesh, Bhutan, Pakistan, Nepal, Sri Lanka and the Maldives. Circulation of this edition outside of these territories is unauthorized. Philip Kotler, John Bowen, and James Makens. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, c1996. - xvii, 893 p. : ill. charts, pictures, graphs etc. ; 27 cm.

Includes bibliographical references and index.



0133956253

95040868


1. Hospitality industry.
2. Marketing.
3. Tourism.

TX911.3.M3 / K68 1996

647.940688