TY  - BOOK
AU  - Kotler,Philip
AU  - I.Bowen,John
AU  - IIMakens,James C.
TI  - Marketing for hospitality and tourism
SN  - 0133956253
AV  - TX911.3.M3 K68 1996
U1  - 647.940688 20
PY  - 1996///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - 1. Hospitality industry.
KW  - 2. Marketing
KW  - 3. Tourism
N1  - Includes bibliographical references and index; BBA, BRE
ER  -