Bennett, Peter D. <br/><br/>
Marketing / 
Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry. 
 - New York :  McGraw-Hill,  c1988. 
 - xxvii, 763 p. :  ill. (some col.) ;  26 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes bibliographies and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0070068798  $39.95 
<br/><br/><label>LCCN: </label>87017335  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B4293 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8/ B469m