Etzel, Michael J. <br/><br/>
Marketing / 
Etzel, Michael J., Walker, Bruce J., Stanton, William J.  
 - 12th ed. 
 - New York :  McGraw-Hill Book Company, Inc,   c2000. 
 - xxii, 674 p.  ill. ;  27 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0072430346 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8/ E859m