TY  - BOOK
AU  - Etzel,Michael J.
AU  - Walker, Bruce J., Stanton, William J. 
TI  - Marketing
SN  - 0072430346
U1  - 658.8/ E859m 
PY  - 2000///
CY  - New York
PB  - McGraw-Hill Book Company, Inc, 
KW  - Marketing
N1  - BBA, BRE
ER  -