Marketing /   Edited by John E. Richardson. 

 - 25th ed. 
 - New York :  McGraw-Hill,  c2003. 
 - xvi, 223 p. :  col. ill. ;  26 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0072838213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.05/ M345