Farese, Lois Schneider <br/><br/>
Marketing Essentials :   An Integrated Approach /  
Lois Schneider Farese, Grady Kimbrell and Carl A. Woloszyk 
 - 2nd ed. 
 - London :  Kogan Page,  1993. 
 - xvi, 602 p.  ill. ;  26 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0026406012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/ F222m