Saxena, Rajan. <br/><br/>
Marketing management / 
Rajan Saxena 
 - 3rd ed.  
 - New Delhi :  Tata McGraw Hill,  c2004. 
 - xxi, 819 p. :  ill. ;  25 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>007047401X 0074633627 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/ S272m