Reich, Allen Z. <br/><br/>
Marketing management for the hospitality industry:  a strategic approach /  
Allen Z. Reich. 
 - New York :  Wiley,   c1997. 
 - xix, 530 p. :  ill., figs. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0471310123 
<br/><br/><label>LCCN: </label>94047535 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / R43 1997 
<br/><br/><label>Dewey Class. No.: </label>647.940688/ R347m