TY  - BOOK
AU  - Reich,Allen Z.
TI  - Marketing management for the hospitality industry: a strategic approach / 
SN  - 0471310123
AV  - TX911.3.M3 R43 1997
U1  - 647.940688/ R347m 20
PY  - 1997///
CY  - New York
PB  - Wiley, 
KW  - Hospitality industry
N1  - Includes bibliographical references and index; BBA
ER  -