Buell, Victor P. <br/><br/>
Marketing management:  a strategic planning approach / 
Victor P. Buell. 
 - New York :  McGraw-Hill,  c1984. 
 - xxi, 682 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0070088659 
<br/><br/><label>LCCN: </label>83019970 
<br/><br/><label>Subjects--Personal Names: </label> BBA 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B775 1984 
<br/><br/><label>Dewey Class. No.: </label>658.802/ B928m