Lilien, Gary L.,  1946- <br/><br/>
Marketing models / 
Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1992. 
 - xv, 803 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 715-776) and indexes.. 
<br/><br/>
<br/><br/><label>ISBN: </label>013545641X  $42.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L52 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8/ L728m